603 Copywriting Blog

Christmas already? You know the drill. I put over a decade’s worth of experience to work doing a professional analysis of the formulaic gong-bait churned out by agencies to get Twitter clicks and YouTube likes. I did it in 2016, I did it in 2017, I’m explaining why it’s not a great way of delivering […]

I’ve been busy. For the past few months, I’ve been living a double life. By day, I’ve been Andrew Nattan, director of 603 Copywriting, freelance copywriter and occasional social media iconoclast. By night, I’ve still been Andrew Nattan. But I’ve been a founding partner of Hampson Nattan Williams, a marketing agency that I’m proud to […]

The World Cup starts tomorrow. It’s a thriller. Russia vs Saudi Arabia at 4pm. Even worse, it’s on ITV. If you’re a sensible businessperson, you won’t be bunking off early to watch the silky skills of Taisir al-Jassim and Alexsandr Samedov. Because you’ll know that it’s been 20 years since the last good World Cup. […]

GDPR has happened and we’re all still here. There’s been plenty of fretting over the smaller email lists we’ve all been left to deal with, but so far only a handful of companies have fled in terror from email marketing as a concept. Assuming you’re not throwing the baby out with the bathwater, it’s time […]

That statue is called “Fearless Girl.” It’s not just a statue. It’s a multiple award-winning advert. Do you know who it’s advertising? What it’s advertising? Did you know it was an advert to begin with? Unless you’re thoroughly invested in the advertising industry, the chances are that your answers are no, no and no. But […]

See that sign? I didn’t write that. It’s for the parent and child cafe across the road from my house. Every morning, I walk my dog past it. I think it’s a cracking sign. If the people who owned the cafe knocked on my door and said “Andrew, here’s a grand. We need a sign […]

Greatness recognises greatness. Manchester’s number one copywriter recognises Britain’s number one boxing promoter. Eddie and I, we’re birds of a feather. And not just because we’ve been booed and jeered by huge crowds in South Wales. No, we both fast-tracked ourselves to prominence in our industries using a foolproof method. Finding the quickest route to […]

The following is an edited version of the “How to Plan a Website” chapter from my upcoming ebook. To make sure you don’t miss out on its release, subscribe to the 603 Copywriting newsletter. It comes out once a month, and you get free content that I don’t publish anywhere else. Isn’t that nice? Chapter […]

If you read my “The Last Jedi” clickbait post within an hour of publication, it’s entirely probably that I’ll be at Cineworld Leigh, wearing a t-shirt with an X-Wing on it, watching the latest entry into the Star Wars Saga. I am a Star Wars fan. That apparently means that you can turn my love […]

It’s that time of year folks. The creative agencies have wheeled out another wheelbarrow of formulaic awards bait, and this year the Twitter dullards are brown-nosing the big purple monster or whatever schmaltz John Lewis have done in 2017. (I don’t cover John Lewis in these round-ups. I leave it to Adturds. See last year’s post […]