2019 was a huge year behind the scenes at 603 Copywriting. Lots happened. I started a new partnership with two of Manchester’s other leading freelance copywriters. We took on the challenge of bringing a new marketing conference to the North of England (and succeeded). And I kept most of it quiet from you, 603 Copywriting’s customers.
Christmas already? You know the drill. I put over a decade’s worth of experience to work doing a professional analysis of the formulaic gong-bait churned out by agencies to get Twitter clicks and YouTube likes. I did it in 2016, I did it in 2017, I’m explaining why it’s not a great way of delivering […]
I’ve been busy. For the past few months, I’ve been living a double life. By day, I’ve been Andrew Nattan, director of 603 Copywriting, freelance copywriter and occasional social media iconoclast. By night, I’ve still been Andrew Nattan. But I’ve been a founding partner of Hampson Nattan Williams, a marketing agency that I’m proud to […]
For some reason, my wife and I have spent a lot of the summer since the World Cup finished watching wrestling. Not wrestling, the actual sport that they have at the Olympic games. No, the kind of cartoon wrestling where giant sweaty men spend as much time yelling into microphones as they do not actually […]
The World Cup starts tomorrow. It’s a thriller. Russia vs Saudi Arabia at 4pm. Even worse, it’s on ITV. If you’re a sensible businessperson, you won’t be bunking off early to watch the silky skills of Taisir al-Jassim and Alexsandr Samedov. Because you’ll know that it’s been 20 years since the last good World Cup. […]
GDPR has happened and we’re all still here. There’s been plenty of fretting over the smaller email lists we’ve all been left to deal with, but so far only a handful of companies have fled in terror from email marketing as a concept. Assuming you’re not throwing the baby out with the bathwater, it’s time […]
That statue is called “Fearless Girl.” It’s not just a statue. It’s a multiple award-winning advert. Do you know who it’s advertising? What it’s advertising? Did you know it was an advert to begin with? Unless you’re thoroughly invested in the advertising industry, the chances are that your answers are no, no and no. But […]
See that sign? I didn’t write that. It’s for the parent and child cafe across the road from my house. Every morning, I walk my dog past it. I think it’s a cracking sign. If the people who owned the cafe knocked on my door and said “Andrew, here’s a grand. We need a sign […]
Greatness recognises greatness. Manchester’s number one copywriter recognises Britain’s number one boxing promoter. Eddie and I, we’re birds of a feather. And not just because we’ve been booed and jeered by huge crowds in South Wales. No, we both fast-tracked ourselves to prominence in our industries using a foolproof method. Finding the quickest route to […]
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